Why Does Alpine Utilize Storytelling?

April 30, 2019

By Chris Hopp, General Manager/COO

Alpine Communications embarked on a rebranding strategy in June 2018. This was not the traditional rebranding that many companies go through – new logo, colors, maybe a mascot and many other items that give a new face to a brand that the marketplace has related to over the years. We at Alpine Communications are very comfortable with what we have become, but we felt as though you, the market, would welcome a re-introduction to the provider that believes connected communities become thriving communities.

We chose to share our unique advantage in the form of Storytelling. Storytelling allow us to share stories of our fantastic employees, our commitment to connecting our communities, advances in communications technology and services, and our standards. The utilization of storytelling allows you the extraordinary ability to stimulate the feelings of knowing you can, and should, be served by a broadband provider that promises personal, timely, reliable service from people who live here.

Stories are engaging, and when authentic, create brand advocates. A good story will make you feel something. That something, for Alpine Communications, is knowing that you want to be served by a company that you can relate to and that you understand. Our stories are meant to grasp your values and your commitment to excellence – we want our stories to be engaging and inspiring. Through these actions and experiences, we want you to take pride in being served by a company that truly cares about our communities and you.

We invite you to share your experiences with our team and unique ways you are connecting to your communities using technology. Please submit your ideas for future stories which we will showcase online, in print, and digitally. 

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